My lady and I went to the local botanical gardens recently. Whereas most botanical gardens are expensively heated glass domes guzzling non renewable heating fuel to propagate plant growth, in Japan they do it that little bit different. The site of the gardens was built on land filled with non burnable rubbish and next to the gardens, a local incinerator for burnable garbage provided the heating system to generate the tropical temperatures required for plant growth. First time I'd ever seen a real cocoa plant, the smell was choco-tastically intoxicating; I wonder what I would be like to eat one raw ?

The use of "new" of a word can draw our attention like the zeitgeist sycophants that we are to anything no matter how mundane. If its "new" we will give it our interest, unless its "traditional" which favors to a different "market appeal"...How about "now", its like "new" just a change of vowel...?

Like the west anything slapped with a "new" sticker when it comes to a product gives good sales, but in Japan it can be juxtaposed into comedic positions; see above "new salt" - its regular salt, no changes, but its NEW !