The use of "new" of a word can draw our attention like the zeitgeist sycophants that we are to anything no matter how mundane. If its "new" we will give it our interest, unless its "traditional" which favors to a different "market appeal"...How about "now", its like "new" just a change of vowel...?

Like the west anything slapped with a "new" sticker when it comes to a product gives good sales, but in Japan it can be juxtaposed into comedic positions; see above "new salt" - its regular salt, no changes, but its NEW !